News & Knowledge
News & Knowledge
Recent News

Hospitality marketing: understanding your audience and defining your experience
In the world of hospitality, effective marketing is about more than just promoting services—it’s about truly understanding your audience and

Developing a Content Calendar That Engages and Converts
Hey, entrepreneur! Ever feel like your content creation is more chaotic than a toddler’s birthday party? Fear not! A well-planned

Decoding Marketing Analytics: KPIs Every Entrepreneur Should Monitor
Hey there, entrepreneur! Let’s talk about something that might seem as dry as your morning toast but is actually the

Diversifying hotel revenue streams: strategies to reduce OTA dependence and drive direct bookings
Hotels are the lifeblood of the travel industry, offering unique experiences that go beyond simple accommodations. Yet, many hoteliers find

More than posting: how our retainer model supports entrepreneurs as strategic partners
Running a business is no small feat. Between juggling operations, managing teams, and planning for growth, marketing often becomes another

Transforming email marketing with AI-powered outreach
Email marketing has entered an exciting new era, thanks to the power of AI. Far from being an outdated tactic,

The ultimate guide to creating a social media strategy
Social media has become an essential tool for businesses to build relationships, grow brand awareness, and drive revenue. However, success

Your ultimate marketing checklist for 2025: insights from a seasoned entrepreneur
Planning your marketing activities for the year ahead shouldn’t feel like pulling teeth. As a small business owner, you already

The overlooked opportunity of direct bookings: Why hotels must take this seriously
For years, Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda have been the go-to platforms for hotels to attract

Branding beyond the logo: crafting the story that powers your organization
When people hear the word “branding,” they often think of logos, fonts, and color palettes. While these visual elements are

The evolution of influencer marketing: How nano-influencers and AI-generated influencers are reshaping the industry
Influencer marketing has been a powerful tool for brands to connect with audiences over the past decade. From mega-influencers with

Revolutionizing lead generation with AI-enriched outreach
In today’s competitive business environment, connecting with your target audience effectively is more critical than ever. Traditional outreach methods often

Limited-Time Offer: 2 Build Slots Available for New Websites
Are you in need of a new website for your business? Now is the perfect time to act! We currently

Understanding Churn Rate: The Key to Sustainable Business Growth
As an entrepreneur, you know that retaining customers is just as crucial as acquiring new ones. One of the most

Website Booking Engine, a must for Direct Online
In today’s competitive hospitality market, having a user-friendly and efficient booking engine integrated into your hotel, homestay, or resort website

The Importance of Great Photography for Hospitality Websites
In the hospitality industry, first impressions are everything. Your website is often the first point of contact for potential guests,

Boosting Direct Bookings: Strategies for Driving Traffic to Your Hotel Website
In the competitive hospitality industry, attracting relevant traffic to your hotel website is key to increasing your Average Daily Rate

Multicultural design – The impact of cultural factors on UX UI design
By recognizing cultural nuances, a designer can create experiences that resonate with diverse audiences. This approach allows for the design

Shopify vs WooCommerce: Which platform is right for your webshop
When building an online store, choosing the right platform is crucial for your business’s success. Two of the most popular

Build your brand’s tonal voice in just 7 steps
Does the brand already have a clear tone of voice established? If it’s simply that you ‘know,’ communication effectiveness may

Navigating hotel marketing strategies in Asia
Navigating hotel marketing strategies in Asia requires a deep understanding of the diverse cultures, preferences, and dynamics market across the

Reflecting on the Transformative Role of AI in Marketing
A 2023 Year-End Review
As 2023 draws to a close, it’s an opportune moment to reflect on the dynamic and transformative influence of Artificial

Atelier ATTENTION Expands to Miami, Florida: A New Era for Web Design Services
Miami, Florida — Atelier ATTENTION, a name synonymous with superior design and innovative marketing strategies, is proud to announce the

Atelier ATTENTION and Charisma:
Forging a Future of Collaborative Excellence
At Atelier ATTENTION, we’re excited to announce a significant partnership with Charisma, a distinguished marketing agency renowned for its expertise

The Atelier ATTENTION Way: Integrating SEO into Web Design
In today’s digital era, web design is not just about aesthetics; it’s about visibility. At Atelier ATTENTION, a premier full-service

Seeking a Passionate Social Media Manager to Join Our Dynamic Team in Hanoi
Atelier ATTENTION, a renowned full-service marketing agency in Vietnam, is on the lookout for a dedicated Social Media Manager. Positioned

Elevating Hotel Revenues: Atelier ATTENTION’s Mastery in Direct Online Revenue Strategies
In the ever-evolving hospitality industry, Direct Online Revenue stands as a lucrative yet often underutilized revenue stream for hotels. It

Atelier ATTENTION Unveils SEO-Optimized Website for Dutch Client, Leading to Enhanced Engagement and Organic Traffic
Strategically designed, SEO-Optimized, and meticulously developed, the website by Atelier ATTENTION is witnessing increased customer inquiries and interaction, driving organic

Navigating the Endless Journey of Website Enhancement: Insights from the Trenches
Greetings, fellow digital pioneers! I’ve been traversing the ever-shifting landscapes of web development for a considerable span, and today, I

Why Branding Pays for Itself in the Long Run
Branding, often regarded as the art of storytelling and identity creation for businesses, might initially seem like an extensive investment.

From Online Brochure to Business Backbone: The Evolution of Web Design
At Atelier ATTENTION, we’ve witnessed the transformation of the digital landscape firsthand. The journey from simple online brochures to comprehensive,

How to Evaluate the Quality of AI-Generated Content: A Guide for Content Marketers
As content marketing continues to evolve, businesses are increasingly turning to AI-powered language models like ChatGPT to generate content for

Bing Meets ChatGPT: A Shift in SEO Strategies
For years, Google has dominated the search engine scene, with SEO professionals worldwide focusing primarily on optimizing their content for

Why In-House Marketing Teams may not be the best choice for Hotels
Being a marketing manager at a hotel or resort is a tough job. You have to handle many tasks, like

Boost Your Bottom Line with Strategic Marketing Support
As a professional marketing agency, we understand the importance of utilizing marketing strategies to improve a business’s bottom line. In

10 Must-Haves for a Website That Converts
If you’re running a business online, your website is one of the most important tools you have for converting visitors

How to Create a Website that Sells
Designing a website that sells is essential for businesses of all sizes. Whether you’re a small business owner or a

Psychology in Marketing: How to Influence Customer Behavior
Marketing is all about understanding human behavior and using that knowledge to promote products and services effectively. By leveraging insights

How to improve ROI by connecting Organic and Paid Search
Are you tired of seeing lackluster ROI from your search marketing efforts? Are you struggling to decide between investing in

The Benefits of Working with a Hotel Marketing Agency
Running a hotel is a demanding business, requiring a diverse set of skills and expertise. From managing staff to ensuring

How Colors Impact Branding: Understanding Color Psychology in Design
In the world of branding, colors play a critical role in shaping a company’s visual identity. Colors can evoke emotions

How to Select the Right Social Media Channels for Your Business
Social media channels have revolutionized the way businesses communicate and engage with their customers. However, with so many social media

The Advantages of Atelier ATTENTION’s Marketing Retainer Program
As a business owner, you understand how important it is to have a strong marketing strategy in place. But finding

How Facebook Campaigns can drive direct revenue for hotels
In today’s digital age, social media platforms have become a vital marketing tool for hotels. Facebook, in particular, has emerged
Categories


Developing a Content Calendar That Engages and Converts

Decoding Marketing Analytics: KPIs Every Entrepreneur Should Monitor



Transforming email marketing with AI-powered outreach
Marketing News

Hospitality marketing: understanding your audience and defining your experience
In the world of hospitality, effective marketing is about more than just promoting services—it’s about truly understanding your audience and delivering an experience that resonates.

Developing a Content Calendar That Engages and Converts
Hey, entrepreneur! Ever feel like your content creation is more chaotic than a toddler’s birthday party? Fear not! A well-planned content calendar can turn that

Decoding Marketing Analytics: KPIs Every Entrepreneur Should Monitor
Hey there, entrepreneur! Let’s talk about something that might seem as dry as your morning toast but is actually the secret sauce to making your

Diversifying hotel revenue streams: strategies to reduce OTA dependence and drive direct bookings
Hotels are the lifeblood of the travel industry, offering unique experiences that go beyond simple accommodations. Yet, many hoteliers find themselves overly reliant on Online