A logo that works wherever you appear

Logo design services take you from an idea of your business to a finished logo you can use everywhere. With us, that means a brief and some research first, then concepts, refinement together with you, and final files for print, web, social media and signs.

You also get your colors, type and a few simple rules. A logo works best as part of a brand system, not as a one-off drawing.

A good logo is simple, easy to recognize and right for the people you want to reach. We check every concept against a short list:

• It reads when it is small. On a phone screen, a browser tab or a business card, the shape and the name stay clear.
• It works in one color. Embroidery, engraving and one-color printing need a logo that holds up without color.
• It has a wide and a square version. Website headers need a wide logo; social media profiles need a square one.
• It fits your audience. A boutique hotel, a logistics company and a wine bar send different signals. Color plays a big part here: read how colors affect branding.
• It will still look right in a few years. We avoid styles that date quickly.

Because people recognize a business by much more than its logo. They notice the colors, the type, the photos and the way you write, and they connect all of it in their mind. A strong logo next to colors and fonts that don’t match looks unfinished.

That is why a logo from us comes with a brand sheet: your logo, colors and type on one page, in the same form as the one we use ourselves. When your business grows, we extend it into full brand guidelines and templates.

We wrote more about this in why your logo doesn’t matter (until everything else is right) and branding beyond the logo.

Keep what people already recognize. If your logo is known and liked, a careful redesign usually serves you better than a new one: we improve legibility, spacing, color and type, and keep the core shape your customers know.

A completely new logo makes sense when the business itself has changed, for example a new name, a new market or a merger. In that case we start with the strategy, because the logo should follow from who you have become.

Nothing complicated. It helps if you can tell us:

• Who your best customers are and why they choose you.
• Three words you would like people to use about your business.
• A few businesses you admire, in your field or outside it.
• Where the logo will appear most: a sign, a website, packaging, uniforms or menus.
• What you like and dislike about your current logo, if you have one.

We go through these together in the free 45-minute call, so you don’t need to write anything down in advance. If you also need a website or photos in your new style, we plan them in the same project with our web design and content teams.