Advertising · Email marketing

Emails that bring customers back

Our email marketing services cover newsletters, automated emails and customer segments. We plan what to send, write it in your voice, build it in your email platform and measure the bookings, orders and inquiries each email brings. Your customers hear from you at the right moments, without you writing every message.

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A person reading a message on a smartphone

What email does for you

More sales from the customers you already have

Email reaches people who already know you. That makes it a low-cost way to bring them back, as long as every message is worth opening.

Customers who come back
Regular, useful emails keep you in mind, so past customers book or buy again instead of starting a new search.
Automations that keep working
Welcome emails, booking follow-ups and win-back messages go out by themselves at the right moment, for every new customer.
The right message per person
Segments by interest, language, location or past purchase, so a family and a business traveler don't get the same email.
A list that keeps growing
Sign-up forms, useful guides and opt-ins at checkout or booking add new subscribers, with their consent recorded.
Emails that reach the inbox
Domain authentication (SPF, DKIM and DMARC) and regular list cleaning help your emails land in the inbox instead of spam.
Revenue you can see
Each send is tracked to the visits, bookings and orders it brings, not only to opens and clicks.

Email marketing explained

Newsletters, automations and segments

What are email marketing services?

Email marketing services cover everything needed to turn your email list into repeat customers: planning, writing, design, automated emails, segments, sending, testing and reporting. We work in the email platform you already use, or help you choose one. At Atelier ATTENTION, AI agents help with drafts, variations and checks; our writers make sure every email sounds like you, and you approve what goes out.

Newsletters, automations and segments: what is the difference?

Newsletters are emails you send to many people at once: news, offers, stories and seasonal updates.
Automations are emails that go out by themselves when someone does something: signs up, books, buys, leaves a cart, or hasn't been back in a year.
Segments are groups within your list, by interest, language, location or past purchase, so each group gets the email that fits.

Most businesses need all three: a regular newsletter, a handful of automations, and segments that keep both relevant.

Which automated emails should you start with?

A welcome series for new subscribers: who you are, and why it's worth staying.
A follow-up after an inquiry or booking: useful information, and a reason to choose you.
After the purchase or stay: a thank-you, a review request and a reason to come back.
A win-back email: a friendly note to people who haven't bought in a while.

These four are written once and keep working in the background, while the newsletter carries your news.

How do you grow an email list?

With a clear reason to sign up: an offer, a useful guide, early access or a members' rate. We set up sign-up forms on your website and landing pages, and add opt-ins at checkout or booking. We follow the consent rules of each market, such as the GDPR in the Netherlands and the rest of the EU, and record when and how each person signed up.

How do you measure email marketing?

By what emails bring in: visits, inquiries, bookings and orders, tracked in Google Analytics and your shop or booking engine. Open rates have become less reliable since some email apps open messages automatically, so we look at clicks and sales first. Every month you get a short report and a plan for the next sends.

Email marketing for hotels

For hotels, email is the way to bring past guests back to book direct instead of through an OTA. A good hotel newsletter tells stories about the place and the season, and gives returning guests a reason to come back. For a different email for every guest, written from their last stay, see our new AI guest communications service.

Where to go next

For practical writing tips, read how to write newsletters people actually open. If you want to reach new contacts rather than your own list, see AI agents and automation and our article on AI-powered email outreach. To see how email works next to Google Ads and social ads, visit our advertising overview.

How we run your email

How your email program takes shape

¹
Review
We look at your list, platform, past emails and results, and agree what email should achieve for you.
²
Plan
A calendar for newsletters and a map of the automated emails: welcome, follow-up, reminder and win-back.
³
Write and build
AI agents help with drafts and variations; our writers edit everything in your voice. You approve before anything is sent.
⁴
Send, test and report
We test subject lines and send times, keep the list clean, and report the visits, leads and sales every month.

Email FAQ

Email marketing questions we hear often

Short answers for owners deciding whether to hand their newsletter and automations to an agency.

A colleague at a laptop in a bright meeting room

What do email marketing services include?

Strategy, list growth, segmentation, design and writing, automated emails, sending, testing and reporting. We work in the email platform you already use or help you choose one, such as Mailchimp, Brevo, Klaviyo, MailerLite, HubSpot or ActiveCampaign.

How much do email marketing services cost?

It depends on how many emails you send and how many automations you need. After a free call you get a fixed quote, so you know the price before we start.

How often should I send a newsletter?

Often enough to be remembered, and only when you have something useful to say. Many businesses do well with one or two a month, plus automated emails triggered by what people do. We test the rhythm on your own list.

What is email marketing automation?

Emails that go out by themselves when someone does something: signs up, books, buys, or hasn't visited in a while. You write them once and they keep working for every new customer. Examples are a welcome series, a booking reminder and a win-back email.

Is email marketing still worth it?

For most businesses, yes. You own your email list, unlike your followers on social media, and an email to a past customer costs very little compared with winning a new customer through ads.

Do you do email marketing for hotels?

Yes. Email is how hotels bring past guests back to book direct, without OTA commission. For a personal message to every guest, before arrival and after the stay, see our new AI guest communications service.

Can you write our emails in Vietnamese, Dutch, Arabic, German or Russian?

Yes. We write in English, Vietnamese, Dutch, Arabic, German and Russian, each by a writer who knows the market, not by translation alone. Each language can have its own segment, so subscribers get emails in the language they chose.

Can email marketing reach new customers?

Email marketing works best with people who chose to hear from you, such as past customers, guests and subscribers. To reach new business contacts, we offer personal, researched outreach as part of AI agents and automation.

Testimonials

What our clients say about us

“Atelier ATTENTION has been our trusted marketing partner for 5 years. They help us plan and execute our marketing strategies, including our website, which has significantly increased our market share.”