Kennisbank · 138 artikelen
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Heldere antwoorden over websites, vindbaarheid, AI en marketing. Geschreven vanuit het werk dat we elke dag doen.
In het Nederlands
Meer directe boekingen voor je hotel of B&B: zeven stappen
Booking.com brengt gasten, maar elke boeking kost commissie. Zo laat je meer gasten direct boeken, stap voor stap: van ChatGPT en Google…
Lokaal gevonden worden in Google Maps en AI-antwoorden: zo pak je het aan
Lokaal gevonden worden begint bij een compleet Google Bedrijfsprofiel, een vaste routine voor eerlijke reviews en overal dezelfde bedrijfsgegevens. Met een sterke…
Wat kost een website laten maken in 2026?
Een website laten maken kost wat de pagina’s, het ontwerp, de teksten, de functies en het aantal talen vragen. Een landingspagina met…
Gevonden worden in ChatGPT: zo pak je het aan als Nederlands bedrijf
Gevonden worden in ChatGPT begint bij de basis: overal dezelfde bedrijfsgegevens, een website die AI kan lezen, heldere antwoorden op de vragen…
Over de Nederlandse markt
Website accessibility: what the European Accessibility Act means for you
Website accessibility means everyone can use your site, including people with visual, hearing or motor impairments. Since June 28, 2025, the European…
How do you build a multilingual website that works?
Give each language its own pages and URL, have each version written natively rather than machine-translated, connect the versions with hreflang, and…
Scaling a Service Business in the Netherlands: When to Outsource to a Boutique Marketing Agency
Finding the right boutique marketing agency can be the turning point between a business that plateaus and one that scales. We like…
Atelier ATTENTION Unveils SEO-Optimized Website for Dutch Client, Leading to Enhanced Engagement and Organic Traffic
Strategically designed, SEO-Optimized, and meticulously developed, the website by Atelier ATTENTION is witnessing increased customer inquiries and interaction, driving organic traffic and…
Uit ons Engelstalige archief
Meer dan honderd artikelen, per onderwerp. Ze zijn in het Engels geschreven.
AI 32
What is llms.txt, and does your website need one?
llms.txt is a short text file at the root of your website that gives AI tools a plain summary of your business…
How do you show up in ChatGPT and other AI answers?
AI assistants recommend businesses they can find, read and trust. Keep your facts the same everywhere, make your website easy for AI…
Can AI agents book your hotel? What I see running a bot army, and what to fix now
Can AI agents book your hotel? Yes, and sooner than most hotels expect. Google warns that hotels whose facts AI cannot read…
Websites 28
What does a website for the Vietnam market need?
A website for the Vietnam market needs natural Vietnamese with full diacritics, fast mobile pages, Zalo as a contact option and local…
WordPress vs Astro: which is right for your website?
Choose WordPress if your site needs many plugins, many editors or a WooCommerce shop. Choose Astro if you want a fast, secure…
Landing page vs website: which do you need?
A landing page has one goal for one campaign; a website does many jobs for your whole business. Most businesses need both:…
SEO en AI-zoeken 18
Website migration and SEO: will a new website hurt your rankings?
A new website does not have to hurt your rankings. Keep the content that ranks, redirect every old URL to its new…
AI Overviews Are Changing Search — Here’s How to Keep Growing Your Organic Traffic
Imagine this: You’ve worked hard to rank on the first page of Google. Someone searches for exactly what you offer… and instead…
SEO Isn’t Dead: How AI and LLMs Are Supercharging Online Discovery for Businesses
Hey there, entrepreneur! Ever wondered how your dream customers magically find you online? In today’s digital world, it’s all about being visible…
Adverteren en strategie 39
Stop Hiring Agencies for Industry Experience. Ask This Instead.
Knowing how to choose a marketing agency is one of the most important decisions a business owner will make — and most…
From Ho Chi Minh City to Hanoi: How to Run a Marketing Campaign That Works Nationwide
A marketing campaign Vietnam nationwide requires more than a single message. Anyone who has spent time in both Hanoi and Ho Chi…
The Business Funnel You’re Already Using (You Just Don’t Know It Yet)
Every business funnel for entrepreneurs already exists, whether it’s planned or not, shaping how people discover and choose your business. If you’re…
Social media 19
Ditch the Social Media Overload: How Smart Entrepreneurs Pick Winning Channels in 2025 (And Save Big on Content Costs!)
Hey there, fellow entrepreneur! Picture this: You’re juggling ads across five social platforms, churning out content like a caffeine-fueled machine, only to…
Instagram Just Changed Everything, And Almost Nobody’s Talking About It
On July 10th, Instagram quietly rolled out what might be the most impactful update in its history: Instagram posts are now visible…
More than posting: how our retainer model supports entrepreneurs as strategic partners
Running a business is no small feat. Between juggling operations, managing teams, and planning for growth, marketing often becomes another item on…
Branding 24
How to Build a Brand That Vietnamese Consumers Actually Trust
Brand trust Vietnam is everything. Trust is everything in Vietnam. Whether someone is buying a cup of coffee on the street or…
Building a Brand That Sticks: From Logo to Lasting Loyalty
Imagine walking into a coffee shop and spotting that familiar green mermaid logo. You don’t just see a symbol—you feel the cozy…
Unlocking Marketing Magic: The Key Elements That Make Your Brand Irresistible
Hey there, fellow entrepreneur! If you’re hustling in Hanoi or anywhere in the world, you know marketing isn’t just about flashy ads…
Content 12
What makes great design work: The roles of the art director, designer, and copywriter
Design isn’t just about pretty pictures. At its core, it’s about communication. Whether you’re launching a new product, rebranding your business, or…
Developing a Content Calendar That Engages and Converts
Hey, entrepreneur! Ever feel like your content creation is more chaotic than a toddler’s birthday party? Fear not! A well-planned content calendar…
The Importance of Great Photography for Hospitality Websites
In the hospitality industry, first impressions are everything. Your website is often the first point of contact for potential guests, and the…
Hotels en hospitality 31
Cloudbeds connects hotels to Meta’s Muse AI agent: what it means for your direct bookings
AI agents like Meta Muse are about to send hotels direct bookings with no OTA commission. Here is what Cloudbeds announced, why…
Russian Guests Can’t Open Your Hotel Website?
Since June 2025, Russian ISPs have throttled Cloudflare-protected sites to about 16 KB. For hotels, that means broken booking engines and lost…
Stop Competing on Price — What High-Occupancy Hotels Do Differently
A price war is the easiest fight to start. A smart hotel occupancy strategy is the hardest one to copy. The trap…
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