Search Engine Marketing (SEM)

Your Path to More Guests and Increased Revenue

In today’s highly competitive digital landscape, search engine marketing has become a critical tool across various industries and institutions, from digital marketing to healthcare, education, and eCommerce. They offer a customer service that allows users to easily access a wide range of information, including news, blog posts, and brand offerings, leading to informed decision making. Additionally, they provide an ideal platform for businesses to increase their online reach and brand awareness.

Whether you are a business owner or have a website, search engines can help promote your products and services while connecting you with key stakeholders. You may have heard about search engines in the context of search engine optimization (SEO) strategies, but their role in search engine marketing (SEM) is also important.

Ready to launch your SEM advertising campaign? Our search engine marketing agency can help you understand the significance of search engines in SEM and how they can accelerate your customers’ buying process. By learning more about search engine advertising, you can enhance your marketing effectiveness in no time.

Understanding the Search Engine Marketing Process

1. Crawl
Search engines use their own web crawlers or search engine spiders to scour billions of pages on the internet and find new and updated content, such as web pages, videos, PDF files and images. Search engine spiders fetch a few websites and follow the links on these pages to find new URLs.

2. Index
In this phase, search engines store and organize the content based on the keywords, data, recency and user engagement.The new URLs found in the crawling process are indexed in a massive database called Caffeine to be retrieved when the content on the URL matches an online user’s search query.

3. Rank

Search engines categorize web pages and rank them based on relevance to provide the most useful search results to online users. The higher your website ranks on SERPs, the greater your search visibility and significance to the query.

There are numerous search engines on the market that are set as a default with website browsers. These include Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Swisscows, CC Search, StartPage and Search Encrypt. Here’s a closer look at the search engine market share worldwide.

What Is Search Engine Marketing?

SEM, also known as pay-per-click advertising, is an effective way to boost your website’s visibility and connect with potential customers throughout their buying journey. Our team of search engine marketing experts will optimize your ad performance by bidding on relevant keywords, improving your Quality Score, and driving more traffic and conversions to your landing pages. Quality Score is an important metric used by search engines to evaluate the quality and relevance of your ads. By meeting your audience’s needs, you can lower your ad costs and increase your profitability. Let us help you create a winning SEM strategy and achieve your marketing goals.

How Does SEM Work?

Search engines have complex sets of rules called algorithms that determine the relevance and ranking of search engine marketing (SEM) ads. To ensure that your SEM ads get seen by the right people, you need to create a comprehensive search engine marketing strategy that involves bidding on high-value keywords and refining your search advertising tactics based on data and analytics to optimize profitability while reducing ad spending. With a well-executed SEM strategy, you can achieve greater visibility for your brand and drive more traffic to your website, resulting in increased conversions and revenue.

1. Keyword Research and Analysis
Our SEM company uses advanced keyword research tools like Google Search Console to find high-performing search terms and remove negative keywords that waste your ad budget.

2. Ads Creation and Landing Page Development
We create text-based ads for your target keywords and link them to optimized landing pages, aiming to capture your audience’s search intent and move them to the bottom of your sales funnel.

3. Account Setup and Tracking
We run a lead-tracking report to measure your campaign’s effectiveness and make sure conversion tracking codes are correctly installed on your landing pages.

4. Campaign Launch and Monitoring
We manage your campaign settings, launch your PPC search engine marketing campaign, and monitor your ad performance.

5. Evaluation and Analysis
We evaluate your key performance indicators (KPIs) like click-through rate (CTR), Quality Score, search impression share, and cost per conversion to optimize future campaigns for better results.

If you’re wondering whether SEM PPC is worth your investment, let us show you the advantages of starting your search engine marketing early on.

WHO WE ARE?

About
Atelier
ATTENTION

At Atelier ATTENTION, a full-service marketing agency founded in 2019 by Dutch entrepreneur and marketing expert Alexander van den Berg in Hanoi, Vietnam, we see our clients as partners. Leveraging Vietnam’s competitive economy and our passion for marketing, we offer unique, AI-enhanced solutions. Our Marketing Outsource Service provides SMEs with on-demand access to a full marketing team, enabling entrepreneurs to succeed. With a commitment to long-term relationships, we gain deep insights into our clients’ businesses and markets. Our extensive project volume ensures we stay at the pinnacle of the marketing industry, serving fellow agencies and organizations globally. In 2023, we expanded our reach by opening an office in Miami, Florida, to better serve our US and international clients.

What is SEM and Why
It’s a Great Investment

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Is PPC Search Engine Marketing
Essential to My Business?

No matter the type or size of your business, incorporating paid search marketing into your digital marketing strategy is essential. Experts estimate that it takes 7 to 13 interactions with a brand before a prospect converts, and Google search advertising is a cost-effective way to increase brand familiarity. It makes your business more visible in search engines and connects you with a highly targeted audience segment. Here are more advantages of PPC search engine marketing:

Better Brand Recognition

Internet search engine marketing lets you choose and bid on the most accurate keywords that match your customers' search intent. With Google SEM, you can place your brand name in the ad's headline, display URL, description, and extension link, increasing your chances of securing the ATF Google search results. This boosts your brand awareness and provides fast visibility to your products and services.

Increased Conversion

Google SEM ads provide near-immediate results with a fast ROI. With the right search engine marketing solutions, you can generate new sales and conversions on the same day. Remember to continuously advertise on Google and revamp your campaigns to ensure year-over-year growth.

Specific Targeting

Over 30 billion Google searches are conducted each month, and 99.9 percent of them don't apply to your audience targeting approach. SEM PPC provides various targeting options, such as geo-targeting, ad scheduling, and device targeting, to ensure your Google SEM campaign shows up in the right places and bolsters your ad performance.

Greater Campaign Control

SEM digital marketing lets you manage your advertising budget, campaign scope, and brand messaging with ease. Unlike SEO, where search engines decide how organic search results are displayed, Google search advertising gives you control over your CTAs, ad schedule, audience targeting, and other aspects of your Google SEM ads.

Measurable Growth

Internet search engine marketing enables you to test your ad performance and measure the results for each campaign. With in-depth analytics and campaign data, you can determine which ads generate the highest conversion rate for your company in terms of CTR, clicks, impressions, and other metrics.

Improved Organic Traffic

Research shows that over 93 percent of online experiences begin with a search engine, so gaining higher search visibility positions your brand where the majority of your customers are. By understanding SEM and how to leverage it to your advantage, you can drive high-quality traffic to your website from search engines.

Our Amazing Customers

SEM Services

Supercharge Your Ad Campaigns and Yield Positive Results

Keyword Research and Strategy

Increase your online presence with SEO and social media marketing services from Atelier ATTN. Our team conducts extensive keyword research and creates SEO-optimized content to improve organic traffic. We also create share-worthy content like videos and infographics to drive more social media users to your site.

Amazon PPC

Drive sales with Amazon sponsored ads. Our consultants optimize your Amazon PPC strategy, experiment with different campaign parameters, and monitor your advertising cost of sale (ACoS) and ad performance to develop effective strategies that attract new buyers.

Video Advertising

Use video content to engage and convert customers with our YouTube marketing services. Our team creates keyword-rich titles, descriptions, and tags for your ads and focuses on mobile optimization to convey your brand message effectively.

eCommerce Advertising

Let our search marketing experts help you create an eCommerce advertising strategy that fits your budget. We evaluate your value proposition and profit potential to create compelling ad copies and maximize targeting options to grow your sales.

Social Media Paid Advertising

Boost your brand exposure and attract more prospects with our social media paid advertising and YouTube video marketing services. We launch text-based, image, and video ads on popular social media platforms and track your campaign performance using social media analytics.

Landing Page Conversion

Convert website traffic into qualified leads with help from our SEM consultants. Our team creates keyword-driven content, robust headlines, CTAs, and unique images that resonate with your ideal customers. We strategically position your landing page elements to drive more conversions.

Paid Search Advertising

Acquire immediate results with budget-friendly paid search advertising and YouTube marketing services. We perform thorough keyword research, create ad group segments, determine negative keywords, and track your paid search visitors to improve your Quality Score and ad rank.

Ads A/B Split Testing

Test different aspects of your search engine marketing campaign to understand which produces a positive ROI for your business. Our SEM consultants create and test multiple versions of your ads, including ad copy, variant designs, CTA, and audience targeting.

SEM PPC Management

Minimize your expenditure and increase your campaign efficiencies with our PPC management services focused on your bottom line. Our search marketing experts oversee your paid advertising campaigns from keyword research to analytics assessment.

Bing and Google Ads Management

Dominate search engines with our Bing and Google Ads management. Our agency takes a multi-channel approach to boost your brand association and leverage conversion opportunities across online platforms.

Remarketing

Launch remarketing campaigns to create ongoing reminders of your brand offerings and get cost-effective results. Our remarketing agency targets specific visitor segments and creates relevant ad copies to entice high-value prospects to click through and explore your brand.

Search Engine Optimization

Secure your spot at the top of search results with our website search engine marketing services. Our agency optimizes your site structure and content to enhance brand recognition and online authority using SEO and PPC best practices.

Why Choose Atelier Digital
Marketing Agency

We Execute Growth Strategies for Sustainable Success

Search Engine Marketing Experts

At Atelier ATTN, we have the skills and experience to make your website search engine marketing a success. Our SEM experts will evaluate your website and develop customized strategies that fit your needs and budget.

Diverse Expertise

Our YouTube video marketing company has helped a wide range of industries with their SEM advertising campaigns, and we'll provide customized solutions to meet your online marketing goals.

Dedicated Account Managers

With our proactive and dedicated account managers, we'll work closely with you throughout the project management process to ensure you get the most out of our services.

Full-Service Online Solutions

We provide comprehensive digital marketing services, including SEM PPC, SEO, social media marketing, website hosting, eCommerce optimization, and reputation management. Let's discuss the strategies that work best for your business.

Recognized Trailblazer in Digital Advertising

Our advertising skills and expertise have been recognized by industry review sites, and as a certified Google Premier Partner, we continuously improve our SEM tactics to give your brand the recognition it deserves.

Comprehensive Campaign Reports

We use the latest software to improve our reporting systems and keep you updated on every detail of your campaign progress, from small updates to big wins.

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Tailored Guidance

Schedule your free consult

Schedule a free 45-minute video call with us to discover how Atelier ATTN. (ATTENTION) can enhance your marketing efforts. Learn how our team of talented and motivated professionals in Vietnam can provide exceptional value with competitive pricing.

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