SEO and AI search · Technical SEO

Fast pages that search engines read in full

Technical SEO services fix what sits under your pages: speed, Core Web Vitals, crawling, indexing, redirects, sitemaps and structured data. The result is a site that loads fast on a phone and that Google and AI crawlers can read completely, so your content can rank and be quoted.

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What technical SEO fixes

A site that is quick, clear and fully indexed

Visitors get a faster site. Search engines and AI assistants get pages they can read.

Pages that load fast on a phone
We trim heavy images, scripts and fonts so pages appear quickly on mobile data, and meet Google’s Core Web Vitals.
Every important page in Google
We find pages Google can’t reach or has chosen not to index, and fix the reason: blocked paths, duplicates, thin pages or broken links.
No traffic lost in a redesign
When you move or rebuild a site, we map every old URL to its new home. On our own move we checked 232 old URLs and lost none.
Facts that machines read correctly
Structured data labels your prices, opening hours, reviews and FAQs, so search engines and AI assistants read them as facts.
Content AI crawlers can see
Many AI crawlers read the HTML without running scripts. We make sure your content is in the page itself, not only loaded later.
Problems caught early
Monthly checks of speed, indexing, broken links and errors, so issues are fixed before they cost you visitors.

Technical SEO explained

What happens under the hood

What is technical SEO?

Technical SEO is the work on how your website is built and served, so search engines can find, read and trust every page. Our technical SEO services cover the parts visitors rarely notice but feel straight away: how fast a page appears, whether links work, and whether Google can reach the page at all. Good content only ranks when this foundation is in order.

What do technical SEO services cover?

Speed and Core Web Vitals: lighter images, fewer scripts, better caching and fonts that load quickly, measured on real phones.
Crawling and indexing: robots.txt, sitemaps, canonical tags (which tell Google the main version of a page) and internal links, so the right pages are indexed and the wrong ones are not.
Redirects: every old URL pointed to its closest new page, with no chains or loops.
Structured data: schema.org markup for your business, services, products, reviews, events and FAQs.
Mobile and accessibility: pages that work well on a small screen and with a screen reader.
Multilingual sites: hreflang tags that show Google which language version to show to whom.

Why does technical SEO matter for AI search?

AI assistants like ChatGPT, Perplexity and Google’s AI Overviews rely on crawlers that read your pages. Many of them read only the raw HTML and skip anything loaded later by JavaScript. Some sites block them by accident in robots.txt or through security settings at the hosting company.

That is why we check that your content sits in clean HTML, that structured data labels your key facts, and that AI crawlers are allowed in where you want them. On the websites we build, we also add an llms.txt file: a short, plain summary that tells AI tools what your site is about. Read what this means for hotels in can AI agents book your hotel?

How do you keep rankings during a site move?

A redesign or a new platform is the moment rankings are most at risk, because URLs change. We list every old URL, map each one to its new page, test the redirects before launch and watch Search Console afterwards.

We did exactly this on our own website. When we moved atelierattn.com from WordPress to Astro, we checked 232 old URLs and lost none, and moved 119 posts and 56 pages with their SEO titles and descriptions matched.

Do I need a new website for better technical SEO?

Usually not. Most sites improve a lot with targeted fixes. If your platform makes speed or clean HTML hard to reach, a rebuild can be the better investment, and then we build SEO in from the first day through our web design service. Our article on integrating SEO into web design explains how.

Technical SEO is one part of our SEO services. It works best together with SEO content writing, so the pages Google can now read also answer what your customers ask.

How a technical SEO project runs

From audit to a healthy site

¹
Crawl and measure
We crawl your site the way Google does, read your Search Console data and measure speed on real phones. Our tools include Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog and PageSpeed Insights.
²
A ranked fix list
Every issue, what it costs you and how much work it is, ranked by impact. You get a fixed quote for the fixes.
³
Fix it together
We make the fixes ourselves, or work alongside your developer or hosting company with clear, step-by-step tickets.
⁴
Check and monitor
We confirm each fix in Search Console, then keep monthly checks running so new problems are caught early.

Technical SEO questions

Technical SEO, in plain words

A woman working on a laptop at a desk by the window

What are technical SEO services?

Technical SEO services improve the parts of a website that visitors rarely see but search engines depend on: speed, crawling, indexing, redirects, sitemaps and structured data. They make sure every important page can be found, read and shown in search results and AI answers.

How much does technical SEO cost?

A technical audit has a fixed price, and the fixes are quoted once we know what is needed. The size of your site and the platform it runs on make the biggest difference.

How long does a technical SEO audit take?

Most technical SEO audits take 1–2 weeks, depending on the size of the site: a small business site goes faster than a large shop or a site in several languages. After the audit you get a ranked fix list and a quote for the work.

What are Core Web Vitals?

Core Web Vitals are Google’s measures of how a page feels to use: how fast the main content loads, how quickly the page responds to a tap or click, and whether the layout jumps while it loads. They are part of how Google judges page experience.

Why is my page not indexed by Google?

Common reasons are a noindex tag, a page blocked in robots.txt, duplicate content, weak internal links, or a page Google considers too thin to show. Search Console tells you which reason applies, and we fix the cause rather than only resubmitting the page.

Can AI crawlers like ChatGPT read my website?

Yes, if your site allows them and your content is in the HTML. Many AI crawlers don’t run JavaScript, and some sites block them in robots.txt or at the server without knowing it. We check all three, so AI assistants can read your pages. See also AI visibility (GEO).

Will a new website hurt my rankings?

It can, if old URLs disappear without redirects. We map every old address to its new page before launch and check it afterwards. When we moved our own site from WordPress to Astro, we checked 232 old URLs and lost none.

Do you do technical SEO for WordPress and other platforms?

Yes. We work on WordPress, Shopify, WooCommerce, Webflow, Wix and Squarespace, and we build our own websites in Astro. Some platforms limit what can be changed, and we tell you that before work starts.

What is structured data, and do I need it?

Structured data is code (schema.org) that labels the facts on a page, such as your address, prices, reviews or FAQs. It helps search engines show richer results and helps AI assistants read your facts correctly. Most business websites benefit from it.

Testimonials

What our clients say about us

“The website created by Atelier ATTENTION for one of our hotels is the best-performing in our portfolio for traffic generation and conversions, significantly increasing our direct online revenue.”