AI services · AI visibility (GEO)
Does ChatGPT recommend your business?
Generative engine optimization (GEO) means making your business easy for AI assistants to find, understand and recommend. Every month we check what ChatGPT, Gemini, Perplexity, Grok, Copilot and Google's AI Overviews say about you, then fix the facts, pages and listings they rely on, so you're named when customers ask for a business like yours.
What GEO changes
Your name in AI answers
Six results you can check for yourself, because we log what the AI assistants say every month.
A place on the shortlist
When someone asks an AI assistant for a hotel, restaurant or company like yours, it names only a few. We work on the facts and sources that decide which ones, so yours can be among them.
Correct facts in every answer
Prices, opening hours, services and policies described the way you would describe them. A wrong answer costs more than no answer, so we fix those first.
Proof you can read
A monthly log of the questions we asked, what each assistant answered, which sources it cited and what changed since the last check.
A website AI can read
Structured data (schema.org), an llms.txt file and clear answers on your pages, so AI assistants don't have to guess what you offer.
The same facts everywhere
Your name, address, services and policies match across your website, Google Business Profile, OTAs, review sites and maps, so AI can trust what it finds.
Stronger Google results too
Clear pages, good structured data and consistent listings also help you in classic search, so GEO work supports your SEO at the same time.
GEO explained
How AI assistants pick names
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the work of making your business easy for AI assistants to find, understand and recommend. When someone asks ChatGPT, Gemini, Perplexity, Grok, Copilot or Google's AI Overviews and AI Mode for "a quiet hotel near the beach" or "a marketing agency in Hanoi", the assistant writes one answer with a few names in it. GEO is how you become one of those names, with the right facts next to it. At Atelier ATTENTION we call the result AI visibility.
How is GEO different from SEO?
SEO earns you a place in a list of links. GEO earns you a mention inside the answer itself, which many people now read without clicking anywhere. We wrote about that shift in AI Overviews are changing search and your customers are still searching.
The two share a foundation, so the work overlaps:
- Clear pages that answer real questions in the first lines.
- Structured data (schema.org): labels in your website's code that tell machines what your business, services, prices and opening hours are.
- Trusted mentions on other sites: reviews, directories, press, OTAs and maps.
The difference is where AI looks. An assistant cross-checks many sources at once. If your website says one thing and Booking.com or Google Maps says another, it can't verify you, and it may name someone else.
How do we check what AI says about you?
We ask. Every month we put the same set of questions to the AI assistants your customers use, in their languages, and log every answer: correct, wrong, missing, or pointing to a competitor or an OTA. We also note which sources each assistant cites, because those are the places to fix next.
Answers vary from one try to the next, so we ask each question more than once and look at the pattern, not a single reply.
What do we fix?
- Your website. Clear answers, structured data, clean HTML and an llms.txt file: a short plain-text guide that tells AI systems what your business is and which pages matter. If your site needs more than fixes, see website design.
- Consistent facts. Name, address, phone, services, prices and policies the same on your website, Google Business Profile, OTAs, review sites, maps and directories.
- Crawler access. We make sure your hosting or firewall doesn't block AI search crawlers by accident.
- Missing answers. If AI gets something wrong because nothing on the web says it clearly, we write the page or FAQ that does.
Why does AI visibility matter for hotels and restaurants?
Travel and dining are among the first areas where AI assistants act for people, comparing options and starting to book. They rely on facts they can read: room types, cancellation policies, prices, opening hours. We explain what this means in can AI agents book your hotel?, and from search engines to answer engines shows how we adapt content for it.
Where do you start?
With the free AI visibility check. We ask the AI assistants your customers use about your business. You get a score, the top 5 fixes and a 15-minute walkthrough of the results. Ask for it on our contact page, or through the assistant in the corner of this page.
The monthly cycle
From first check to monthly log
GEO is ongoing work, because AI answers change as the assistants, your market and your competitors change.
- 1
Free AI visibility check
We ask the AI assistants your customers use about your business. You get a score, the top 5 fixes and a 15-minute walkthrough.
- 2
Agree on the questions
Together we choose the questions real customers ask, in their languages, from “family hotel near the beach in Phu Quoc” to your own brand name.
- 3
Fix the sources
We correct your website, structured data and llms.txt, and line up your facts on Google Business Profile, OTAs, review sites, maps and directories.
- 4
Ask again every month
We put the same questions to each assistant again, log every answer and note which sources it cites.
- 5
Review and decide
A short monthly report shows what improved, what is still wrong and the next fixes. You set the priorities with us.
GEO questions
What owners ask about AI visibility
Short answers to the questions we hear most. The assistant in the corner of this page can go deeper.
What is generative engine optimization (GEO)?
GEO means making your business easy for AI assistants such as ChatGPT, Gemini, Perplexity and Google's AI Overviews to find, understand and recommend. It covers your website, your structured data and the facts about you on other sites. The goal is to be named, and described correctly, when people ask AI for a business like yours.
What is the difference between GEO and SEO?
SEO helps you rank in a list of links on Google. GEO helps you get named inside the answer an AI assistant writes. Both rest on clear pages, structured data and trusted mentions, so good GEO work usually strengthens your SEO too. Our SEO service covers the Google side.
How do I know if ChatGPT recommends my business?
Ask it the questions your customers ask, in a logged-out window, and repeat each question, because answers vary. Note what is right, wrong or missing, and which competitors it names instead. Our free AI visibility check does this across several assistants and gives you a score and the top 5 fixes.
How long does it take to show up in AI answers?
Fixes to your website and listings count once the AI assistants read those sources again, and each assistant updates at its own pace. That's why we ask the same questions every month and log every answer, so you can see when things change.
What is llms.txt?
llms.txt is a short text file on your website that tells AI systems, in plain language, what your business does and which pages matter most. It is a young standard and not every assistant reads it yet. We treat it as one useful step, next to structured data and consistent facts.
How much does GEO cost?
It depends on how many questions, languages and assistants we track, and how much needs fixing. The first check is free, and after a 45-minute call you get a fixed quote.
Does GEO work for hotels and restaurants?
Yes. Travelers ask AI for hotels and restaurants, and the answers draw on OTAs, reviews and maps as well as your own website. For hotels we pay extra attention to room facts, cancellation policies and listings on Booking.com, Agoda and Google. Read can AI agents book your hotel? for the details.
Can you guarantee that AI assistants will recommend us?
No one can. AI assistants decide for themselves, and their answers change over time. What we can do is make the facts about you correct, consistent and easy to read everywhere they look, and show you every month what they say.
Testimonials
What our clients say about us
“Atelier ATTENTION has been our trusted marketing partner for 5 years. They help us plan and execute our marketing strategies, including our website, which has significantly increased our market share.”
Roel CoumansCETEQ B.V. · Security company, the Netherlands
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See what AI says about you
Ask our AI for the free AI visibility check, or book a free 45-minute call. You get a score, your top 5 fixes and a 15-minute walkthrough, with no obligation.