Open your hotel with bookings waiting

Hotel pre-opening marketing is the work that prepares a new hotel to sell before it opens. It turns a building site into a place guests can find, trust and book: a clear position, a brand, photos, a website with a booking engine, listings on Google and the OTAs, and campaigns that sell the first months. Atelier ATTENTION plans and runs these steps with your owners and opening team, so the marketing is ready when the rooms are.

Start as soon as the concept and the opening date are firm enough to share. The brand, website and photos take the longest, and guests planning a holiday often book weeks or months ahead. We recommend 6–12 months before opening, and at least 3 months. If your opening date is close, we work in a different order: the website, Google and the main OTAs first, the rest after launch.

Before you open sales, guests and search engines need the basics, in every language you sell in:

• A clear position. Who the hotel is for and why they should choose it, in one or two sentences.
• A brand and photos. A logo, colors and brand guidelines, plus photography or 3D visuals while rooms are being finished.
• A website with a booking engine. Fast on phones, with rooms, rates and policies written out. See our hospitality websites.
• Listings. A Google Business Profile and Google hotel listing, and OTA profiles with the same name, address, facilities and policies.
• Tracking. So you can see from the first day which channels bring bookings.

Good photos matter more than most owners expect, because guests can't visit a hotel that isn't open yet. We explain why in great photography for hospitality websites.

Opening offers on your own website are the heart of pre-sales. We build an email list from social media, partners and, if you are part of a group, past guests of your sister hotels. We also reach travel agents and companies who book groups and meetings. Clear photos or 3D videos help guests book a room they can't see in person yet.

A new hotel has no reviews and no search history, so OTAs are useful in the first months. We set up your OTA listings carefully and, from day one, give guests a reason to book on your website instead: a perk, a better choice of rooms or a personal welcome. As your reviews grow, your direct share can grow with them. Local SEO for hotels helps the same way on Google Maps.

The first months shape your reviews and your place in search results. We ask every early guest for a review, answer each one, adjust offers with your revenue manager every week and keep campaigns running for the dates that need help. Personal messages before arrival and after the stay can help too. Then we move to a monthly rhythm, as described on our hotel marketing page.