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Hotel Opening Strategy Services

Your Path to More Guests and Increased Revenue

Hotel Opening Strategy Services

A hotel opening strategy service is a consulting service that helps hotel owners and operators plan and execute a successful launch of a new hotel. The service provides expertise and support in various areas such as market research and analysis, financial forecasting, operations planning, marketing and branding strategy, and project management. At Atelier ATTN, we work closely with hotel owners and management teams to develop a comprehensive launch plan, which includes creating a pre-opening budget, developing marketing and branding strategies, establishing standard operating procedures, and training staff. The hotel opening strategy service also ensures that all necessary permits and licenses are in place, the hotel’s infrastructure and systems are functioning properly, and staff are ready to provide the best guest experience.

WHO WE ARE?

About
Atelier
ATTENTION

At Atelier ATTENTION, a full-service marketing agency founded in 2019 by Dutch entrepreneur and marketing expert Alexander van den Berg in Hanoi, Vietnam, we see our clients as partners. Leveraging Vietnam’s competitive economy and our passion for marketing, we offer unique, AI-enhanced solutions. Our Marketing Outsource Service provides SMEs with on-demand access to a full marketing team, enabling entrepreneurs to succeed. With a commitment to long-term relationships, we gain deep insights into our clients’ businesses and markets. Our extensive project volume ensures we stay at the pinnacle of the marketing industry, serving fellow agencies and organizations globally. In 2023, we expanded our reach by opening an office in Miami, Florida, to better serve our US and international clients.

Market Analysis and Research

In the market analysis and research step of a hotel opening strategy, the goal is to gather data and insights about the market in which the new hotel will be operating. This information will help us to inform the overall strategy for the hotel launch and ensure that it is tailored to the needs and preferences of the target market.

1. Identify the target market: The hotel opening strategy service will work with the hotel owner and management team to identify the target market for the new hotel, taking into account factors such as demographics, psychographics, and travel patterns.

2. Conduct a competitive analysis: The hotel opening strategy service will analyze the existing competition in the market, including other hotels and alternative accommodations such as Airbnb and vacation rentals. This analysis will help to identify the strengths and weaknesses of competitors and inform the overall strategy for the new hotel.

3. Assess market demand: The hotel opening strategy service will assess the overall demand for hotel accommodations in the market, taking into account factors such as seasonality, events and attractions, and trends in the travel industry.

4. Evaluate market trends: The hotel opening strategy service will analyze trends in the market, such as emerging travel preferences and changes in consumer behavior. This analysis will help to inform the overall strategy for the new hotel and ensure that it is aligned with current and future market trends.

5. Conduct a feasibility study: The hotel opening strategy service will conduct a feasibility study to assess the viability of the new hotel project. This study will take into account factors such as the overall market demand, the costs and resources required to operate the hotel, and the potential revenue and profitability of the hotel.

Our Amazing Customers

Marketing and Sales Plan Development

Marketing and sales plan development is the process of creating a strategy to promote and sell a hotel to potential customers. At Atelier ATTN, we provide valuable expertise and support to help the hotel develop a comprehensive marketing and sales plan that drives revenue and builds a loyal customer base. From defining the target market, developing a clear brand message, and using various marketing channels to reach and convert guests to corperate with hotel owner to establish a sales strategy to engage with potential customers and negotiate contracts with corporate accounts. The successful marketing and sales plan will drive revenue and build a loyal customer base for long-term success.

Building a Complete Implementation
and Monitoring Plan.

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Clear goals

The implementation and monitoring plan should clearly define the goals and objectives that the hotel hopes to achieve. This provides a clear focus for the plan and ensures that progress can be accurately tracked.

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Realistic timelines

The plan should establish realistic timelines for achieving goals and milestones. These timelines should be based on a clear understanding of the hotel's resources, capabilities, and constraints.

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Defined roles and responsibilities

We cdefine the roles and responsibilities of all team members involved in the implementation and monitoring process. This ensures that everyone understands their contribution to the plan and is accountable for their specific tasks.

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Ongoing communication

Communication is key to a successful implementation and monitoring plan. The plan should establish regular check-ins and status updates to ensure that progress is being made and to address any issues or challenges that arise.

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Performance metrics

The plan should include performance metrics that can be used to measure progress towards goals. These metrics should be based on specific, measurable targets that can be easily tracked over time.

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Flexibility

Atelier ATTN team pay attention to the flexibility to adapt to changes in the market, industry, or internal operations. This means that the plan should be regularly reviewed and updated as needed to ensure that it remains relevant and effective.

Branding and Positioning

Branding and positioning are essential for creating a strong and differentiated identity for a hotel business. To brand and position a hotel business, we define your hotel unique value proposition, develop a brand identity, create a positioning strategy, use a variety of marketing channels, ensure that the customer experience aligns with the brand identity, and continuously monitor and adapt the branding and positioning efforts. From these steps will create a unique identity for the hotel, attract and retain guests, and build a loyal customer base.

Brand guideline Design Services
That Deliver Positive Results

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Clear and concise

Brand guideline design services should produce guidelines that are easy to understand and implement.

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Consistent

We work on the guideline closely to maintain consistency in visual and written communication across all platforms and channels.

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Flexible

The guidelines should allow for flexibility to accommodate future growth and changes in the business.

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Unique

With valuable insights and expertise, we will help the hotel stand out from competitors and create a unique brand identity.

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Practical

Our experts in brand guideline design will provide practical advice and solutions to ensure your business can implement the brand identity in various contexts.

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Measurable

Our brand guideline will provide a framework for measuring the effectiveness of the branding efforts and adjust strategies accordingly.

News & Knowledge

Tailored Guidance

Schedule your free consult

Schedule a free 45-minute video call with us to discover how Atelier ATTN. (ATTENTION) can enhance your marketing efforts. Learn how our team of talented and motivated professionals in Vietnam can provide exceptional value with competitive pricing.

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