Hospitality marketing · AI visibility for hotels
AI visibility for hotels means being named, with the right facts, when guests ask ChatGPT, Gemini, Perplexity or Google AI Mode where to stay. Our free check shows how often AI recommends your hotel, who it names instead, and the five fixes that matter most.
How travelers choose now
More travelers ask an AI assistant where to stay instead of comparing ten tabs. They type something like “a quiet boutique hotel in Hoi An for a couple” and get three or four hotel names back.
Assistants build their answer from your website, your Google Business Profile, OTA listings such as Booking.com and Agoda, guest reviews and maps, and check these sources against each other.
AI recommends the hotels it can describe with confidence. When your rooms, rates and policies are clear and match everywhere, your hotel can be one of the names.
AI answers don’t show up in Google Analytics or your OTA extranet. The check shows what AI says about your hotel today, and what to change first.
Example report
On the left, what a traveler sees when they ask. On the right, part of the report you receive: how visible you are, who AI names instead, how it describes you and what to fix first.
What a traveler sees
A quiet boutique hotel in Hanoi’s Old Quarter for a couple, with breakfast
For a quiet stay in the Old Quarter, couples often like Hotel A, a small boutique hotel on a side street with breakfast on the rooftop. Hotel B has larger rooms and a spa, and Hotel C is good value and a short walk from Hoan Kiem Lake. All three have strong reviews for friendly staff.
What your report shows
AI visibility score1
46/100 Named in 1 of 5 answers, with two facts wrong
Your compset in AI answers2
How AI describes you3
Wrong or missing4
Fix first5
Put your cancellation policy on a web page instead of a PDF. About 2 hours of work.
One number for how visible and accurate your hotel is in AI answers, with a traffic light for each item behind it.
How often AI names you and each hotel in your compset for the same questions. We use your compset, or select one for you.
The words AI uses about your hotel, positive, neutral or negative. They often come from your reviews.
Facts that are wrong, missing or different between your website, Google, Booking.com and Agoda.
Ranked by impact, with the effort in hours, so your team knows where to start.
This example uses made-up hotels and figures. Your report uses your hotel, your compset and the answers we log.
How the free check works
We ask what your guests ask, the way they ask it, and log every answer: right, wrong, missing or sent to an OTA.
ChatGPT, Gemini, Perplexity and Google AI Mode, the assistants travelers use most to plan a stay.
English, Vietnamese, Korean, Chinese or any other language your guests use. You decide which languages matter for your hotel.
We compare your hotel with your compset: the one you already work with, or one we select for you.
About your area, your type of hotel and your hotel by name. Answers vary, so we ask each question more than once.
Free check, then monthly care
Most hotels start with the free check. If you want our help with the fixes, Hotel Data & Visibility keeps your facts correct everywhere and measures the result every month.
For any hotel or resort that wants to know where it stands in AI answers.
For hotels that want the fixes done and the results measured. After the free check, we make you an offer for your hotel.
For hotel groups and management companies with several properties.
From a hotel group in Vietnam
“The website created by Atelier ATTENTION for one of our hotels is the best-performing in our portfolio for traffic generation and conversions, significantly increasing our direct online revenue.”
Sofiya ChinBalance Hospitality · Hotel group, VietnamHoteliers ask
Short answers to what general managers, owners and sales directors ask us about AI.
AI visibility is how often, and how accurately, AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Mode name your hotel when travelers ask where to stay. It depends on facts AI can read and check: your website, Google Business Profile, OTA listings, reviews and maps. Improving it is called generative engine optimization (GEO).
It overlaps, but it isn’t the same. Good SEO helps, yet AI also needs facts it can verify, such as rooms, rates and cancellation terms that match across your website, OTAs, reviews and maps. A hotel can rank well on Google and still be missing from AI answers. For the Google side, see local SEO for hotels.
More and more, though it is still early. Google AI Mode books hotels for US users, while AI channels still bring under 1% of Booking Holdings’ room nights (Skift, October 2026). The facts AI relies on are the same ones guests see on Google, maps and OTAs, so fixing them pays off today. More in Can AI agents book your hotel?
Only your hotel’s name and website, and your compset if you have one. We use public information, so we need no logins or access. For the monthly service we work with your team on your website, Google profile and OTA extranets.
Most of the top fixes take hours to a few days. AI assistants then pick up the changes at their own pace, which is why we ask the same questions every month and show you what changed. Keeping facts consistent is ongoing work, because rooms, rates and policies change.
The check is free and without obligation. For Hotel Data & Visibility we make you an offer after the check, based on your hotel, your languages and what needs fixing. Hotel groups get one offer for the whole portfolio.
Yes. We check every property and compare them side by side, so you can see which hotels need attention first. Facts and policies that the hotels share are kept the same everywhere.
No one can. AI assistants decide for themselves, and their answers change over time. We guarantee the work and the measurement: your facts correct and consistent everywhere AI looks, and a monthly report of what it says.
Free AI visibility check
Tell us which hotel to check. Within 5 working days you get your score, who AI recommends instead and your top 5 fixes, with a 15-minute walkthrough.
Reading for hoteliers
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Our AI assistant answers right away. A person is one click away.
AI answers can contain mistakes; our team confirms plans and prices. If you share contact details, we use them only to follow up.