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Câu trả lời rõ ràng về website, SEO, AI và marketing khách sạn, đúc kết từ công việc hằng ngày của chúng tôi.
Bài viết tiếng Việt
Tăng đặt phòng trực tiếp cho khách sạn: 7 bước giảm phụ thuộc OTA
Agoda, Booking.com và Traveloka mang lại khách, nhưng mỗi lượt đặt đều kèm hoa hồng. Đây là bảy bước giúp khách sạn…
Cách đưa doanh nghiệp lên Google Maps và vào câu trả lời của AI
Để đưa doanh nghiệp lên Google Maps và được ChatGPT, Gemini hay AI của Google nhắc tên, bạn cần một hồ sơ…
Thiết kế website giá bao nhiêu năm 2026?
Chi phí thiết kế website năm 2026 phụ thuộc vào năm yếu tố: số trang, mức độ thiết kế riêng, nội dung,…
Làm sao để doanh nghiệp xuất hiện trên ChatGPT và Google AI?
Trợ lý AI giới thiệu những doanh nghiệp mà chúng tìm thấy, đọc được và tin được. Hãy giữ thông tin giống…
Về thị trường Việt Nam
What does a website for the Vietnam market need?
A website for the Vietnam market needs natural Vietnamese with full diacritics, fast mobile pages, Zalo as a contact option and local…
How do you build a multilingual website that works?
Give each language its own pages and URL, have each version written natively rather than machine-translated, connect the versions with hreflang, and…
Cloudbeds connects hotels to Meta’s Muse AI agent: what it means for your direct bookings
AI agents like Meta Muse are about to send hotels direct bookings with no OTA commission. Here is what Cloudbeds announced, why…
Russian Guests Can’t Open Your Hotel Website?
Since June 2025, Russian ISPs have throttled Cloudflare-protected sites to about 16 KB. For hotels, that means broken booking engines and lost…
Can AI agents book your hotel? What I see running a bot army, and what to fix now
Can AI agents book your hotel? Yes, and sooner than most hotels expect. Google warns that hotels whose facts AI cannot read…
From Ho Chi Minh City to Hanoi: How to Run a Marketing Campaign That Works Nationwide
A marketing campaign Vietnam nationwide requires more than a single message. Anyone who has spent time in both Hanoi and Ho Chi…
How to Build a Brand That Vietnamese Consumers Actually Trust
Brand trust Vietnam is everything. Trust is everything in Vietnam. Whether someone is buying a cup of coffee on the street or…
What Vietnamese Street Food Vendors Can Teach You About Customer Retention
I was late to a client meeting because of a grandmother and her grill. Not because she was slow—Vietnamese street food vendors…
Mooncakes and brand power: how Asian hotels turn Mid-Autumn tradition into marketing
Mid-Autumn (Tết Trung Thu) is one of Asia’s most loved traditions. Families gather, children parade with lanterns, and gifts are exchanged to…
The Power of AI-Powered Email Outreach: Generating Consistent Leads for Your Business Growth
Hey entrepreneurs and marketing pros! In the fast-paced world of business, finding consistent leads can feel like chasing a moving target. But…
Unlocking Marketing Magic: The Key Elements That Make Your Brand Irresistible
Hey there, fellow entrepreneur! If you’re hustling in Hanoi or anywhere in the world, you know marketing isn’t just about flashy ads…
Empowering Vietnamese Businesses: The Power of Tailored Marketing Strategies
Vietnam’s economy is booming in 2025, with exciting opportunities for entrepreneurs everywhere. From the busy streets of Hanoi to the growing tech…
Marketing to the FIT traveler in Vietnam’s hotel market: Weaving emotion into the story
Vietnam’s hotel market pulses with diversity, attracting a spectrum of travelers to its cultural riches and natural wonders. Amid this mix, Free…
Why direct website bookings matter: proven strategies for Vietnamese hotels
In today’s competitive hospitality market, Vietnamese hotels often rely heavily on online travel agencies (OTAs) like Agoda and Booking.com to generate bookings.…
The overlooked opportunity of direct bookings: Why hotels must take this seriously
For years, Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda have been the go-to platforms for hotels to attract guests. While…
Navigating hotel marketing strategies in Asia
Navigating hotel marketing strategies in Asia requires a deep understanding of the diverse cultures, preferences, and dynamics market across the continent. As…
The Atelier ATTENTION Way: Integrating SEO into Web Design
In today’s digital era, web design is not just about aesthetics; it’s about visibility. At Atelier ATTENTION, a premier full-service marketing agency…
Seeking a Passionate Social Media Manager to Join Our Dynamic Team in Hanoi
Atelier ATTENTION, a renowned full-service marketing agency in Vietnam, is on the lookout for a dedicated Social Media Manager. Positioned at the…
Kho bài viết tiếng Anh
Hơn một trăm bài viết, sắp xếp theo chủ đề. Các bài này được viết bằng tiếng Anh.
AI 32
What is llms.txt, and does your website need one?
llms.txt is a short text file at the root of your website that gives AI tools a plain summary of your business…
How do you show up in ChatGPT and other AI answers?
AI assistants recommend businesses they can find, read and trust. Keep your facts the same everywhere, make your website easy for AI…
The Agency Job Is Changing Fast. Here’s What I’ve Learned So Far.
A personal note from the founder of Atelier ATTENTION A few times a year, I sit back and take stock of how…
Website 28
Website accessibility: what the European Accessibility Act means for you
Website accessibility means everyone can use your site, including people with visual, hearing or motor impairments. Since June 28, 2025, the European…
WordPress vs Astro: which is right for your website?
Choose WordPress if your site needs many plugins, many editors or a WooCommerce shop. Choose Astro if you want a fast, secure…
Landing page vs website: which do you need?
A landing page has one goal for one campaign; a website does many jobs for your whole business. Most businesses need both:…
SEO 18
Website migration and SEO: will a new website hurt your rankings?
A new website does not have to hurt your rankings. Keep the content that ranks, redirect every old URL to its new…
AI Overviews Are Changing Search — Here’s How to Keep Growing Your Organic Traffic
Imagine this: You’ve worked hard to rank on the first page of Google. Someone searches for exactly what you offer… and instead…
SEO Isn’t Dead: How AI and LLMs Are Supercharging Online Discovery for Businesses
Hey there, entrepreneur! Ever wondered how your dream customers magically find you online? In today’s digital world, it’s all about being visible…
Quảng cáo và chiến lược 39
Stop Hiring Agencies for Industry Experience. Ask This Instead.
Knowing how to choose a marketing agency is one of the most important decisions a business owner will make — and most…
Scaling a Service Business in the Netherlands: When to Outsource to a Boutique Marketing Agency
Finding the right boutique marketing agency can be the turning point between a business that plateaus and one that scales. We like…
The Business Funnel You’re Already Using (You Just Don’t Know It Yet)
Every business funnel for entrepreneurs already exists, whether it’s planned or not, shaping how people discover and choose your business. If you’re…
Mạng xã hội 19
Ditch the Social Media Overload: How Smart Entrepreneurs Pick Winning Channels in 2025 (And Save Big on Content Costs!)
Hey there, fellow entrepreneur! Picture this: You’re juggling ads across five social platforms, churning out content like a caffeine-fueled machine, only to…
Instagram Just Changed Everything, And Almost Nobody’s Talking About It
On July 10th, Instagram quietly rolled out what might be the most impactful update in its history: Instagram posts are now visible…
More than posting: how our retainer model supports entrepreneurs as strategic partners
Running a business is no small feat. Between juggling operations, managing teams, and planning for growth, marketing often becomes another item on…
Thương hiệu 24
Building a Brand That Sticks: From Logo to Lasting Loyalty
Imagine walking into a coffee shop and spotting that familiar green mermaid logo. You don’t just see a symbol—you feel the cozy…
Stand Out Like a Purple Cow: Why Your Business Needs to Be Remarkable
In a world full of choices, how does your company get noticed? Think about driving past a field of brown cows—they all…
Staying Top of Mind: The Secret Sauce to Winning Hearts (and Wallets) in Business
Hey, savvy business owners and marketing mavens! Ever wondered why that one coffee shop pops into your head every time you crave…
Nội dung 12
What makes great design work: The roles of the art director, designer, and copywriter
Design isn’t just about pretty pictures. At its core, it’s about communication. Whether you’re launching a new product, rebranding your business, or…
Developing a Content Calendar That Engages and Converts
Hey, entrepreneur! Ever feel like your content creation is more chaotic than a toddler’s birthday party? Fear not! A well-planned content calendar…
The Importance of Great Photography for Hospitality Websites
In the hospitality industry, first impressions are everything. Your website is often the first point of contact for potential guests, and the…
Khách sạn 31
Stop Competing on Price — What High-Occupancy Hotels Do Differently
A price war is the easiest fight to start. A smart hotel occupancy strategy is the hardest one to copy. The trap…
What AI Is Quietly Doing for Hotel Revenue — and Why Your Guests Don’t Even Notice
The hotels winning right now are not the ones running the loudest campaigns. They are not posting three times a day on…
From Check-In to Check-Out: The AI Touchpoint Playbook That Lifts Guest Scores, Earns Better Reviews and Gives Your Team Time Back
The AI hotel guest experience is no longer a future concept — it is happening right now, across every stage of the…
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