SEO (Search Engine Optimization) works by improving a website’s visibility and ranking on search engine results pages (SERPs) like Google. It involves optimizing various elements of a website, including its content, technical structure, and links, to make it more attractive to search engines. The goal is to make the website more relevant, trustworthy, and authoritative in the eyes of search engines, so that it ranks higher in search results for relevant keywords. The process of optimizing a website involves both on-page optimization (optimizing the content and structure of a website) and off-page optimization (building links to the website from other trustworthy websites). By implementing best practices for SEO, websites can attract more relevant, organic traffic to their site, ultimately leading to more visibility and success for their business.