Mandarin Oriental Hotels recently partnered with Pantone to create a unique and captivating shade: Celadon Green. This collaboration isn’t just about aesthetics—it’s a powerful demonstration of creative, outside-the-box marketing and branding. Here’s why we at Atelier ATTENTION see this as an exceptional move for the hospitality industry. A Bold Statement in Branding Mandarin Oriental’s choice […]
Category: News
Trends to Watch: What’s Shaping Marketing for Startups in 2025
Hey there, entrepreneurs and marketing mavens! If you’re running a startup or dreaming of launching one, 2025 is knocking on the door with some seriously exciting marketing trends. The world’s changing fast—think AI breakthroughs, TikTok-worthy videos, and customers who want brands to get them. So, grab a coffee (or a kombucha if you’re feeling trendy), […]
Decoding Marketing Analytics: KPIs Every Entrepreneur Should Monitor
Hey there, entrepreneur! Let’s talk about something that might seem as dry as your morning toast but is actually the secret sauce to making your marketing efforts pop: Key Performance Indicators, or KPIs. In the fast-paced world of business, understanding your marketing analytics can feel like trying to read the Matrix. But don’t worry, I’m […]
Your ultimate marketing checklist for 2025: insights from a seasoned entrepreneur
Planning your marketing activities for the year ahead shouldn’t feel like pulling teeth. As a small business owner, you already know your business inside and out—but aligning your marketing strategy to tell that story effectively? That’s where things often get tricky. After years of running businesses and refining marketing strategies, I’ve put together this checklist […]
The overlooked opportunity of direct bookings: Why hotels must take this seriously
For years, Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda have been the go-to platforms for hotels to attract guests. While OTAs offer undeniable benefits—visibility, access to large audiences, and seamless booking processes—they come at a significant cost. High commission fees and a dependency on third-party platforms have made many hotels complacent, leaving a […]
Atelier ATTENTION Unveils SEO-Optimized Website for Dutch Client, Leading to Enhanced Engagement and Organic Traffic
Strategically designed, SEO-Optimized, and meticulously developed, the website by Atelier ATTENTION is witnessing increased customer inquiries and interaction, driving organic traffic and enhancing its online presence. Hanoi, Vietnam — In a world where a robust online presence is a quintessential element of brand identity, Atelier ATTENTION has marked another milestone by launching a state-of-the-art, SEO-optimized […]